Whether you own a large health club such as Gold’s Gym, or a small women's health club like Curves for Women, there’s no doubt that two of your primary functions are gym marketing and boosting profits. Every fitness center in the country is looking for new members, while at the same time seeking to increase their income.
What if you could do both at the same time? What if you could get your existing members to do some health club marketing for you, and do it for free? Even better, how excited would you be if your members actually paid you to advertise your health club?
One of the easiest ways to accomplish all these goals is to sell fitness apparel to existing health club members. Your membership base is loyal, they enjoy your fitness center, and they are more than willing to purchase gym bags, workout clothes, gym clothes, athletic apparel, gym shorts and more from you.
Savvy gym owners purchase workout clothing at wholesale prices, then customize it with their name and/or logo. This workout apparel is then sold at full retail prices to health club members, resulting in a profitable line of retail goods and also what we call 'walk around town' free advertising!
The key to success when launching a custom clothing line is to find a wholesale clothing store that you can trust to provide you with great quality and low prices. To be successful, this clothing wholesaler needs to offer quality clothing labels like Hanes, Port & Company, and others. Quality is important because, while discount clothing manufacturers are a dime-a-dozen on the internet, when you're selling custom apparel (with your name and/or logo) it's your reputation that's on the line!
If you're ready to start selling corporate apparel in your gym, then you need to check out our extensive clothing catalog for fitness center owners! Click here to get started, or to do your wholesale clothes shopping by category click on a link below:
Athletic Clothing, Athletic Apparel, Athletic Clothes
Baseball Clothing, Baseball Apparel, Baseball Clothes
Cheerleading Clothing, Cheerleading Apparel, Cheerleading Clothes
Corporate Clothing, Corporate Apparel, Corporate Clothes
Golf Clothing, Golf Apparel, Golf Clothes
Petite Clothing, Petite Apparel, Petite Clothes
Plus Size Clothing, Plus Size Apparel, Plus Size Clothes
Running Clothing, Running Apparel, Running Clothes
Soccer Clothing, Soccer Apparel, Soccer Clothes
Sports Clothing, Sports Apparel, Sports Clothes
Team Clothing, Team Apparel, Team Clothes
Tennis Clothing, Tennis Apparel, Tennis Clothes
Women's Clothing, Women's Apparel, Women's Clothes
Youth Clothing, Youth Apparel, Youth Clothes
If you're looking for discount apparel, cheap clothes or discount clothing, you can rest assured that while we don't offer any poor quality clothing, we do feature some of the lowest prices in the industry! Want proof? We proudly offer custom apparel t-shirts as low as $3.33 each, and that INCLUDES your personalized logo silkscreened on the front or back! Other wholesale clothes companies charge up to $7 for the exact same shirt!
Want even more proof that our health club clothes store has the best prices around? Put us to the test! Just tell us what you're currently paying for custom clothing and we'll send you a price quote. You will be AMAZED at our low pricing!
Unlike some apparel manufacturers, we don't try to 'lure you in' with a low quote and then hit you with a huge set-up fee. With us, you pay ZERO set-up fees, no matter how many times you change or alter your design! Click here for a free price quote.
If you’ve been purchasing your retail clothing line somewhere else, our recommendation is to find one of your old invoices and figure out your actual cost per shirt. Take the total amount you paid, including set-up fees, shipping and handling and divide that number by the actual quantity of shirts you received. You may be surprised by how much you’re really paying! When you check our pricing, and consider the fact that we charge zero set-up fees, it's clear that our workout clothing is probably the best value for your fitness center.
So how much money can your gym make selling fitness apparel and workout clothes at retail? You'd be surprised! Let's assume that you order some high-quality t-shirts with your health club name and logo silkscreened on the front. Let's further assume that your cost is $5 per shirt. (Remember that our lowest price is $3.33 per t-shirt!) If you sell retail them in your fitness center at $10 each, you're looking at 100% markup!
However, you may want to consider charging more for your shirts. For example, 24 Hour Fitness center charges $16 to $20 for their women’s t-shirt. Bally’s Gym has a t-shirt for a man listed at $16.99. World Gym offers their basic logo t-shirt for $15.95 and their designer t-shirt for up to $26 each.
If you decide to charge more than the basic $10 for your gym t-shirt, your profit margins might look something like this:
$10 retail = 100% markup
$12 retail = 140% markup
$14 retail = 180% markup
$16 retail = 220% markup
$18 retail = 260% markup
$20 retail = 300% markup
(Based upon cost of $5 per shirt)
So now you’re aware of the potential profit to be gained by selling workout apparel, while at the same time getting completely free fitness center marketing and advertising. Still not convinced that you should be selling gym clothes in your health club? Here’s another idea that may even help with member retention…..
Hold a t-shirt contest for your members! No, not a wet t-shirt contest. Sponsor a custom t-shirt design contest! Have your members submit drawings or ideas for a novelty t-shirt. Choose the best design and have some printed up for sale. Give the member who submitted the best design a free t-shirt or some other prize. Your members will have fun, and you’ll be surprised with the humorous t-shirt ideas they’ll create. Since we don't charge a set-up fee at all, you’re able to order custom designed t-shirts without incurring the usual $60 to $140 setup fee! You might even decide to make this an annual contest, or even print up customized t-shirts for special events.
If you like this idea, here are a few funny t-shirt sayings to get you started:
"Leave Your Fat Behind At __________" (name of your gym)
"Actually Weight What Your Drivers License Says."
"Don’t Weight Another Day! Join __________ Today!" (name of your gym)
"The Weight Is Over!"
"Change Your Life Inch By Inch."
The bottom line is that buying wholesale clothing customized with your name and/or logo, then retailing it in your health club, is a sure path to higher profits and free advertising. Ready to get started? Click here to visit our clothes store: www.companycasuals.com/cuecd
